10 Tips From WHUK To Increase Your Website Traffic

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3 Tips from WHUK for Managing your Business in the Cloud

In recent years there was much talk about business in the cloud, or cloud computing. So much so that not even realize more how much we are dependent on this technology. Most services we use today, both at home and in business, are completely in the cloud.

Thus, with the growth of applications that seek to facilitate our work, it is common to feel a little lost, maybe even a little out of control. This is because, in general, our data is scattered among various services: from e-mail clients, through social networks and website hosting.

For businesses, this is no different. CRM software, ERP, project management, finance, among others, essential for the good management of a company, are already in the cloud. Thus, it is necessary that the entrepreneur knows what are the advantages and what care needs to be taken in the cloud.

Manage your data with care:

The main advantage of having backup to cloud is,  you have the opportunity to access your data from anywhere. This revolutionized the way businesses work. First, by not limiting the business over to physical location, and second, to open a range of opportunities in the online world. But this created too much data and too much noise, that is, too much information can draw attention away from what really matters: the growth of your business.

Therefore, worry to understand what data are relevant to your business. For example, what it is essential to be in your CRM software so that your salespeople make more sales. What kind of feedback from customers is important to be filed and what should be deleted.

This will guide you in choosing the tools that should be used by employees to increase their productivity. In general, the recommended does not use more than three or four tools in addition to the e-mail, without losing much time only to keep them updated and connected to each other.

Pay attention to security:

One reason that scares entrepreneurs to realize the amount of data in the cloud is security. Unfortunately, no system is leak-proof, since all depend on how the user is using it.

Still, it is possible to establish some rules so that your company does not have confidential information all over the Internet. The main one is to instruct your employees to create strong passwords from being broken and also know how to identify when emails or sites have malicious links.

Even taking precautions, be sure to have a plan against this type of crisis. Keep backups of all your information and a way to stop that certain data can “get out” of unique environments of your company. Even though the cloud, hierarchies are important to keep the data confidential. A new employee, for example, should not be able to download all your company data.

Tools that will help you:

As important as understanding the dynamics of being in the cloud, it is important to know and as well as take advantage of it. So the first step is to know the main management tools for your company. CRM software, for example, are just the beginning of a full suite that can help you optimize the work of your team:

CRM: CRM Software in the cloud have initiated this new management a few years ago. The main advantage is their access speed to the information. Through mobile tools, a seller may, for example, query data to a client during a visit. This helps to make the most effective sales process.

Collaboration Software: Fully update the working relationship between employees within the company, enabling the widespread use of remote teams. Through software like Basecamp, it is possible to develop a project with teams across the globe.

Financial Software: The financial management systems and emission cloud invoices are quickly becoming popular among small and medium enterprises. The main advantage is the cost and practicality, since the installation is not required. Many, indeed, are integrated into tax machines.

ERP: Why take care of the entire operating process of a company virtually, ERP software is complex and expensive. Thus, the options in the cloud for small and medium entrepreneurs have become great options, as it reduce the cost, time and the impact of implementation.

Files in the cloud will make your work easier if you know how to manage them with attention. You will see the benefits. You just need to take the necessary measures and care. Simple!

How do you manage your business in the cloud? Be sure to comment!

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5 reasons from WHUK on Why You Should make an online backup!

Imagine that you have worked all day updating an document on your laptop. Although it was hard work, the result gave you satisfaction. Before the final revision, you went to get a cup of coffee to relax and stretch your shins. Returning to the table, untied shoelace makes you stumble and drop all the coffee on the laptop. The death is sudden and the computer gives no further signs of life. What to do with the document?

If you own an online backup service, you only need to get a new machine and continue working normally. Now, if you do not have a backup, it is likely that your mood is thrown sideways and the anger you check out a few white hairs. And of course, then you’ll have to face reality and do that job again.

Various types of unforeseen can happen to your hardware or software. So if you do not want your files to be the victim of these unforeseen, you need to always have a backup at hand. Thanks to cloud computing services that can protect your files.

Below are the 5 good reasons to use an online backup service.

Count n security

Cloud server backup systems use encryption to make data transfer. The navigation in a security protocol is protected from external attacks. Therefore, no one will have access to your files while you upload the backup to the cloud.

In addition, many providers also encrypt the storage of files, improving the security further.

No additional hardware

For a backup to make sense, it must be on a different hardware used in production. This means that, there is no point in having a backup on just hard drive of your laptop itself, for example. If your laptop breaks, or is stolen, the backup will go away together.

Buy a specific hardware for this, as an external hard drive, may represent a high investment and limit the files to a source. With an online backup, you do not need any additional hardware to protect your files, just a connection to the internet is sufficient.

Accessibility from anywhere

One of the most interesting characteristics of cloud computing services is the ability to access from anywhere in the world. If you have an online backup, just need connection to the internet so you can access your files.

Possibility of constant backups

Worse than not having a backup system, you have one and forget to use it. In the rush of day-to-day life, often forget to do this task. With an online backup service, you can schedule recurring backups.

Some systems work online all the time. If you are connected to the internet and update a file on your computer, the system backs up it immediately in the cloud.

File sharing

Some people may think, share a backup? But the idea was not to protect files? Yes, the idea is to protect! Therefore, the online backup system allows you to define specific folders or files to be shared.

Imagine your colleague in the office of client wanting to share the updated version of presentation. Rather than move up there to give presentation, you can only share the folder of the updated presentation with them.

Who does online backup, do not give up on tools. You do not need to expect the loss of important files to worry about it!

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Cloud Solutions to Optimize the Performance of Your Company

Much more than just a fad, cloud computing is a reality in the market and may be all that your company has always sought to achieve increased productivity in operations and business.

A few years ago, businessmen from various sectors constantly complained that some systems and solutions were unattainable to their billing levels, making competition with large companies was unfair. However, with the advances of the services offered in the cloud, even the micro and small enterprises can adopt these solutions without spending much.

Below, meet four cloud services that will help you to optimize the performance of your company.


The business management systems (ERP) function as major central information for operations and business. As a result, they used to be developed, tailored to meet the needs of each company.

However, using this service in the cloud reduces the time required for implementation in the company and enables new features being gradually added without much effort or development costs. Also, since the data is all stored on the web, the company can generate and analyze reports that use large amounts of information without developing the hardware infrastructure and software required.

Project Management

Manage projects in the cloud also increases productivity. Instead of buying a shelf software, your company can hire the service by paying for tuition, choosing the features required for the job of managers.

Another advantage is that the solution is accessible by mobile devices from anywhere: it makes the task of managing and executing projects much more dynamic, since employees can view information and perform tasks even when they are out office.

Data Storage

The data storage in the cloud is extremely useful for companies that need to store and analyze large volumes of information, but cannot invest in servers. By adopting such a solution, your company can use a much larger storage space and increase it as necessary. Another benefit of the service is that, employees can collaborate on documents that are in the cloud and access them from anywhere, which increases productivity in everyday tasks.

Many companies fear that cloud storage is a big risk to information security. However, you must remember that the businessman is delivering the service to a specialist company, which must meet the most stringent safety standards to provide the solution.

Payments and Receipts

Manage the entries and company cash outflows in the cloud also provides business performance optimization. Some systems available on the market allow the issuance of tax slips and notes, as well as integration with inventory controls.

Thus, all purchase and sale transactions are recorded and reported once and are available from end to end without requiring manual controls and duplicate tasks in several separate systems.

And you, already put some work for your business in the cloud? Share your experience!

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Warning: You’re Losing Money By Not Creating Your Website

Currently, no sector of the economy has shown more growth potential than the Internet market. And this is because it is making largest transactions of the moment in the world of economy.

Just take a look at the moves involving large social networks, for example, and see the amounts involved in these transactions, which are astronomical values.

Because of this, for those who want a new profession, the Internet may be the most natural path to follow. Or for those who just want to attract new consumers to their product, or only publish their work.

There are platforms that allow the creation of sites

For those people who claim to be complete laymen in order to create and develop a website has got a good news: there are several platforms that work exclusively with the development of sites. All with high quality and practicality.

Thus, all people who wish to create a website now have a way to make their dream come true, and very simply. There are several platforms on the internet that offer site creation software like softaculous or fantastico that comes with the web hosting packages under cPanel, with many templates in WordPress, Joomla and etc. (face of the site) to make it the most beautiful project possible.

There are also platforms that provide to the customer the ability to choose a custom template for web site that has a unique look.

Thus, creating a website is much easier, and cheaper! Just a little research on the internet in any search engine like Google, and you’ll find a number of platforms available to use this kind of service.

Just choose among the most famous, with better assessments (both critical as customers) and most awarded, for which there is no chance of problem or disappointment with the final product (your website).

Once this is done, you will now have a website to promote it, simple, practical and cheap, ideal for lay people who want to exploit the full potential of the internet, which is a trend that will only grow further in coming years.

And for those who still doubt the potential of the Internet, just look how some young people who dedicated themselves increasingly to web activities. These young people no longer wish to work in the traditional type jobs. For them, the Internet is no longer just a pleasure or a way to seek knowledge. For them the internet has become a good way to make money.

The website must be part of your strategy

As for any of the options mentioned above, a site must be part of the growth strategy and business disclosure of a modern entrepreneur.

And the reasons are quite simple, since a website is critical to exert greater influence on the market, and to bring in new customers. It will also be useful for those who just want to publicize the work and projects.

A website will also be useful for those who want to get even closer to its customers, since it is possible to disclose other communication channels such as email, Facebook page, phones and etc.

Thus, communication is much closer and the work is much more visible to the audience, because today, virtually everyone who lives in a large urban center in the world, has access to the internet.

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Learn How To Prepare Your Data Center For The Digital World

Digital Data Centers

Structure and function of data centers will need to undergo modernization so that the future of business enterprises is not compromised.

The digital economy will change the way companies related to markets and their target audiences. However, leading role to IT in business processes will require systemic changes at the rear of organizations. “The structure and function of data centers will have to be altered, or the business agility and competitive business force will be compromised,” says Gartner Firm.

The firm recognizes that the data processing infrastructure occupied important role in the technological ecosystem. But in spite of changes in energy technologies, cooling and construction, the basic functions remained similar over the years.

“Data centers are focused on high levels of availability and redundancy, well documented processes to manage change, traditional structures of supply and targeted organizational structures. This approach, however, is no longer appropriate to the digital world”, they says.

Given this reality, Gartner firm highlights five reasons why organizations need to develop a more adequate and modern strategy for DC structures:

1. Make the data center behave like a factory and a laboratory – With the explosion in data volume, infrastructure will need to be prepared to work mountains of information with agility. Thus, the need to scale processing. At the other end, will need to have the ability to test new approaches without disrupting routines.

2. Manage the pressure on the data center to make it agile and innovative – The environment must be prepared to run traditional processes without losing the ability to house innovative technologies in the consultancy calls and bimodal approach to IT.

3. Manage different types of risk – The data center will be the point where it will converge data of millions of devices. Traditionally, these environments focus on risk management associated with downtime, availability or holes in applications. The strategies for a digital world must be broader considering the ability to complete transactions and ensuring flawless cycle of services.

4. Make the data center part of a hybrid topology – In the coming years, more than half of IT investment will be made by the user areas. Funds channeled by executives of the business lines tends to consider hiring cloud server hosting. Make your infrastructure able to accommodate this context.

5. Embrace new technologies in a different way – Remember that business digitization will bring new technologies. It will therefore be necessary to expand the horizons beyond traditional resources that are currently used.

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SSL For Security and Credibility of Your Website

Key Benefits of SSL Certificate

  • Your customers will navigate with total peace of mind on your site, with the assurance that they are connected to the legitimate site and not a copy.
  • Provides full confidentiality of confidential information trafficked between the user’s browser and your website.
  • 128/256 bit SSL encryption technology is used to ensure that your information is not intercepted by fraudsters and hackers.

Show visitors to your site that your site is safe and reliable

SSL Digital Certificates are compatible with the online payment systems like Visa, Mastercard, Maesto, among others and makes the payment secure.

What is SSL certified and what is the advantage in using it?

  • The digital certificate is an encrypted electronic file containing the public key, information about the entity for which the certificate was issued (whether a company, individual or computer), the Certification Authority (CA) and the period of validity of the certificate.
  • The use of the Digital Certificate for web server in conjunction with SSL (Secure Socket Layer), also known as TLS (Transport Layer Security), enables encryption and protect information transmitted over the Internet, ensuring a secure connection between your browser and the web server.
  • The SSL certificate ensures privacy and information security trafficked between the site and the visitor, ensuring access to an authentic and not fake / cloned site.

SSL – Recommended Uses and applications

If you are doing business on the Internet through your website, you need to provide security and credibility to your customer and this is possible with a SSL certificate.

With the SSL Certificate you ensure your visitors, users and customers with a secure exchange of information with no risk of transmitted data being intercepted or altered.

Use a Digital SSL Certificate on your site when you:

  • Sells products and / or services
  • Collecting registration information and confidential data
  • It offers online payment methods
  • It has an intranet and / or extranet that contains sensitive information
  • It has pages or restricted content protected by password

How to identify a secure site that uses a valid digital certificate?

Check into your browser’s address bar if the site uses the https protocol, checking if the address starts with “https”.

By accessing the site, should not see any error message or warning regarding the digital certificate.

Accessing a secure site with Digital Certificate, your Web browser should display a closed padlock in the lower right bar of the screen, leaving the highlighted address bar or display a closed padlock on the right side of the address bar.

Click the lock 2 times to view the Digital Certificate information and confirm that the displayed certificate was issued to the same address of the page you are visiting and also the validity of the certificate.

Now get 50% discount on DOMAIN SSL WILDCARD (Limited Period Offer). To know more about the offering visits the web page: https://www.webhosting.uk.com/ssl-certificates.php

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Why Use SSL Certificates?

There are many activities that use the confidential data on the Internet, reason that makes companies and individuals need SSL certificates to secure their transactions, and any other communication through the website. The Secure Socket Layer (SSL) is a protocol which ensures that the information is encrypted before being forwarded to another server so that it cannot be captured by third parties. They allow the detection of information that is sent by browsers that communicate, identifying those issued by third parties.

If the browser is not reliable, the person will not have access. This is one of the main advantages of SSL certificates. It was always very difficult for website owners to control the interference of third parties, which led to identity theft, hacking accounts and the use of third-party accounts for illicit activities without the owner’s consent. For this reason, SSL certificates increases customer confidence that there is security in the submission of personal information in online transactions. This is especially beneficial for e-commerce sites because customers need to include the details of credit card among other confidential information so that they complete their payments. So it’s more than sensible to show them that your site is trustworthy.

No SSL certificates, it is possible that customers abandon their shopping carts, causing them to competitors sites that have the protocol. SSL certificates legitimize your site, as they are issued by a certificate authority.

Customers seem to be increasingly wary of sites that do not contain this certificate, as there may be lapses if security problems arise. In essence, the SSL certificates give companies a competitive advantage, as they will be differentiated from competitors who do not. This can translate into more visitors and more sales. SSL certificates are important for any website that deals with online sales, it cannot be said that no one will attempt to circumvent the security of your pages, but may help in preventing.

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Look at the “Cloud” as an “Utility”

Dependence, reliability, usability and elasticity are some of the features that make such a vital service such as electricity, water and telephone.

Cloud is not just a technological upgrade to data centers, but a paradigm shift in how provisioned computing resources in the data center are utilized. Cloud, the servers are in the data centers. Therefore, cloud computing implies a significant change in the way we sell and consume products and information technology services and although many events and debates on the subject still hangs disbelief about its impacts. So I think it will be interesting to discuss a little more about the challenges that companies, both suppliers and consumers of technology, will face.

Decisions of when to adopt cloud require an analysis of the benefits versus the risks and effects of cloud computing in the enterprise. And the decision is directly related to the degree of maturity of the organization and culture of the company, and not just the technology available in the market.

If we look, we see that the current cloud delivery model of IT resources is similar to the way the electricity was in early last century. The industries had to build and maintain their energy generating sources, which was not their business. Today, most companies builds and maintains its own data center, even if it is not their field of expertise. The result – Many data centers are inefficient. The cloud computing model can potentially mitigate this inefficiency, allowing resources such as servers and storage, to be delivered and used as services like electricity. Now Cloud can be seen as a utility like electric power utility.

Let’s look at the points in common between a service utility, such as energy, water and telephone, and cloud computing.

What are the basic features of a service infrastructure, such as water, energy and telecommunications?

Early on, we remember the high dependence of the service. We cannot live without water or power. Just think about the effects of an electrical blackout in society, and the disorders that are caused.

Another feature is the reliability of the service. Water, for example, by opening the tap, our natural expectation is that the water fall. It is not expected that the service will not be available.

Usability is another feature. A tap is very easy to use. We only need to connect the plug of the electrical appliance to use them. A cell phone is something that a two year old knows how to use to make a call.

And, another important aspect of the elasticity, we pay for the services we consume and we know we can consume more or less. We consume a lot of energy in the summer, with attached air conditioners 24 hours a day, and leave the house in the dark when we leave on vacation.

For the service provider, there is another important feature that is the level of use. The provider must be able to manage the peaks and valleys because the demands of service users utility fluctuate widely in time. If he maintains a set infrastructure for peak demand, will bear a high cost. Moreover, if the infrastructure is insufficient, it will not meet the rapid growth in demand.

What about the business models? Basically, utilities charge for use ( pay-as-you-use ) such as water and energy, or signature, as broadband providers that offer unlimited services for monthly subscription.

Is the IT similar to most of the companies? The utilities of this model are very different. Until the issue of payment for use, will require greater maturity of processes and culture. IT is seen often as a cost center, not as a business generator.

What IT should do?

Understand the scenario and not go against, and there is much work ahead: for example, how to act in front of a failure in a public cloud. Users do not think about this subject, but will be dependent on their applications in a cloud that can go off the air. What to do? If a company put all your systems in a public cloud, you lose the technical expertise it holds today in your IT, and will be in the hands of the provider. Does this provider has sufficient expertise to address problems that may arise? This is an another issue that IT must act on now: select certified cloud hosting providers.

Other issues that need to be well evaluated when determined to adoption of cloud computing are the issues surrounding security, privacy and legal aspects. Security methods and processes change each time when the computational model changes. The Internet has become an integral part of business processes, and the methods adopted for internal security proved are insufficient and needs to be modified. With adoption of cloud computing, history is repeating itself. We have to rethink about many of the security processes that are currently used.

A public cloud provider may be the target of attacks as denial of service (DoS), and this attack can be directed to some specific targets. That is, the attack is not directed to the provider, but one of the clients within the provider. In this case, what is provider reaction on this situation? How IT can engage on security issues in cloud? Analyze and evaluate the providers security practices that suit the company’s compliance policies.

As we see, there is plenty of room to work in the IT world of cloud computing. So instead of fears, IT must see great opportunities in cloud computing, leaving aside activities that do not add value (install hardware and operating system) and considered as cost center, to be seen as a facilitator of new revenues and new business.

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Four Myths About Custody And Disposal Of Data

To the extent that the costs for storage fall, companies hold a greater volume of information. However, in Big Data times, it is worth creating policies for data destruction.

Many data are outdated and will never be accessed. They end up accumulating and can hardly be accessed in a systemic way. To improve information management, the best you can do is to get rid of the excesses, creating effective policies.

But today, most organizations do not have a structured policy for disposal of information. This context is because there are many “myths” that still surround the relationship between companies and their data.

Myth 1: You need to keep all.

Fact: No rule forces the organization to keep record of all the data produced.

Each company follows specific rules according to the sector in which it operates and, by means of regulatory guidelines, can separate the information that will have usefulness of that need to be preserved in the records (for example in email for business). To separate effectively, which should be stored, the IT manager must have a process of communication with the leader of the legal field. So, create policies that address the laws and capture mechanisms or disposal of data.

Myth 2: It costs nothing to keep.

Fact: Secure retention of data requires high initial investment and maintenance.

Data storage costs are not only high, but also imply costs related to managing the information kept on file, the security solutions that ensure the protection of stored assets.

Myth 3: You cannot identify what can be discarded.

Fact: There are specific processes and solutions for this.

There are two reasons for keeping data stored: They have legal or regulatory value or generate effective results to the business. Through a process of analyzing the flow of information, can identify which meet these divisions. If they are not suitable for any of these categories, can be discarded.

Myth 4: It is very difficult to categorize data.

Fact: It will be much more difficult in the future when their storage infrastructure suffer a crash. So start as soon as possible.

Separate the information that can be disposed of from those that must be kept may seem impossible, but it is not. The initiative requires full integration of the IT manager with the leader of the legal department, as well as other business areas. Only then, can identify the data that do not bring value to the company and nor are linked to regulatory standards in each sector.

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