Public or Private Cloud for Apps: which solution is more secure?

From a security perspective, both public and private cloud networks offer organisations a level of protection that in-house servers cannot achieve. This comes, primarily, from having all your applications and data stored remotely in the cloud so that nothing is kept on individual machines. As a result, the threat of employees stealing or losing data is reduced and, if a device gets hacked, the potential for damage is significantly lessened.

The other advantage of the cloud is that it gives organisations greater management control over their security. Data can easily be backed up and encrypted and strict access management policies can be put in place to prevent unauthorised users accessing sensitive information.

However, whilst both types of cloud offer improved security, many organisations are still unsure whether to opt for a public or a private cloud. In the rest of the article, we’ll look at some of the main considerations companies need to make when deciding which cloud option to choose.

  1. Security requirements

Essentially, private clouds are more secure than public clouds, providing increased control over the data management system. Your data is securely stored, encrypted and monitored behind a firewall in a system that, unlike the public cloud, is not shared on a multi-tenancy basis with other users.

This makes it the ideal solution for organisations which have to comply with legal obligations regarding data protection and privacy. If your organisation collects and stores sensitive personal information then the private cloud offers the most secure solution for your needs.

Whilst safeguarding personal information is an important consideration, it’s not the only one. Your business may store other data which you may prefer stored in a private cloud: legal documents, patent ideas, business development plans, etc. You should carefully consider your security requirements before making a decision on which is the best type of cloud for your organisation.

  1. Support

Migrating to the cloud is not always straightforward as some of the applications you use may not work as well, or at all, in a cloud environment. You may need support in terms of finding new software or updating existing software to make it compatible with the new system. You may also need support when configuring your cloud network.

Many organisations choose to only move part of their system into the cloud and others prefer to use a hybrid cloud (a combination of both private and public). With both these options, you will be creating a system with a significantly more complex architecture. You may need support here to ensure that all the elements of your new system can work together effectively and that data remains secure.

  1. Performance

The big advantage of the public cloud is its ability to offer unparalleled performance and scalability. If you need increased CPU, bandwidth, RAM or storage it can be accessed immediately by giving you access to other servers on the provider’s network.

If you opt for a private cloud, it means you have chosen not to access the publicly available servers that offer this capability. You will still have the ability to increase capacity within your own private cloud, but this will be on a smaller scale.

One of the advantages of the hybrid cloud is that it gives both the security of the private cloud and the capacity of the public. If you opt only for the private cloud, you will need to consider your capacity requirements carefully before deciding upon the package you want.

  1. Availability

The advent of public clouds has made anytime, anywhere computing a reality. Underpinning that availability is the fact that public cloud providers can pretty much guarantee 99% and above uptime. They have failover servers, redundant off-grid energy supplies and multiple mirrored servers in different locations to ensure a swift recovery should disaster strike. And to make sure it rarely does, they have the most advanced monitoring systems in place to make sure that their servers are running optimally.

All this is available to hosted private cloud users too. However, there is a slight difference with the monitoring. As a private cloud can be set up and configured differently to a public cloud, it may need to be monitored independently – which can result in extra charges.

For self-hosted private clouds, guaranteeing availability can mean a significant capital investment in IT.

  1. Location of the data centre

If you are an organisation that collects and stores the personal information of EU citizens, then the location of your cloud host’s data centre (and backup data centres) has recently become an important issue.  Until October 2015, the Safe Harbour Agreement ensured that EU personal data stored on US servers would be kept secure. However, as the US government now insists it has a right to access that data for national security purposes, the European Court of Justice has ruled that the Safe Harbour Agreement is no longer valid.

As a result, any organisation which stores EU citizens’ personal data on US servers is no longer deemed to be adequately ensuring that data’s safety – a requirement of the Data Protection Act. This includes UK businesses which use web hosts or cloud services that store or backup their data on US based servers.

  1. Monitoring activity

As public cloud hosting involves users sharing the resources of the cloud’s data centre, the management and monitoring of the system is undertaken by the hosting company. This is especially important to make sure that resources are allocated in a way that allows users to scale up if there is a peak and to protect against errors which could lead to downtime. Cloud vendors will also monitor the security of the system by using intrusion detection and prevention software to secure against hackers.

Individual organisations should continue to monitor their own operations so that they can assess how well their individual apps are operating and make operational decisions. It is also important that they monitor their own systems for security purposes.

You will find that cloud vendors will offer monitoring services for both private and public cloud users, allowing them to keep track of a wide range of activities and to send regular reports and, if needed, alerts.  There are also many monitoring and security apps available which organisations can use to monitor their cloud-based systems in-house.

Conclusion

Cloud-based systems offer high-level security to their users. However, for those companies which require high-level security for compliance with the Data Protection Act and for other legal obligations, private clouds provide the safest solution.

By opting for a private cloud, organisations can lose some of the flexibility and scalability that public clouds have to offer – and the financial efficiencies they bring. The ultimate solution is a hybrid cloud, which enables both increased security and scalability; however, this will require careful migration planning to ensure that the separate elements of the new system are fully integrated.

Before choosing a cloud hosting vendor, organisations should carefully evaluate how secure their applications would be on the different packages available. Some vendors provide much more robust security than others.

If you are considering migrating all or part of your system to the cloud, take a look at our highly secure cloud hosting packages. All our data centres are located within the UK.

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Grab a Backup Bargain for World Backup Day

World Backup Day

If you haven’t heard of World Backup Day before, it’s a global event that takes place on 31st March with the goal of getting everyone to pledge to backup their data on that day.

At WHUK, we think this is something well worth supporting and so, to encourage you to join in, this post will explain why you need to backup your data more than ever. And, to give you even more of an incentive, we’re also offering customers two fantastic backup deals, which we’ll tell you about at the end of the article.

Backing up your data is a little like doing exercise and keeping fit; everyone knows you need to do it regularly but many of us don’t.  We forget, can’t be bothered or put it to the bottom of our to-do list. After all, data loss only happens to others – right?

Well, no!

If you think you aren’t at risk, then think again. Here are just a few reasons why you need to reconsider the importance of backing up your data.

Malware is on the rise

Leading antivirus company, Sophos, tell us that last year there were over 300 million new malware threats created, all of them designed to infect computers, websites and other devices. With so many viruses and Trojans about, it’s not surprising that 1 in 10 computers are infected every month and that over 30,000 websites become infected every day – all resulting in corrupted software and irretrievably lost data.

And it’s not just websites and computers that are at risk; tablets, phones, flash drives, memory cards and other storage devices are all vulnerable – many becoming infected by unknowing employees and customers.

Whilst we rely heavily on antivirus software to protect us, the software developers need to find the malware before they can deal with it. By the time they have found it, it’s already doing damage to someone’s data. You also have to ask how long these companies can continue to cope with the sheer volume of new malware they are faced with. At 300 million a year, that’s 822,000 new pieces of malware a day that need to be controlled.

By having a clean backup, you’re assured that your data isn’t lost. This way, disaster recovery is quick and inexpensive.

Who’d hack me?

Who’d hack me?
Many business owners tend to think of hackers as either rebellious teenagers, out to do a spot of online vandalism, or as a modern Raffles, a cat burglar seeking out the most valuable data they can find. This misconception leaves them overconfident that their organisation is of little interest to hackers.

That’s not quite how it works.

In reality, hacking is very much a sophisticated business using automated computing to process millions of websites on the lookout for vulnerabilities. The hackers have exceptional skills and highly advanced software at their disposal. Once they find out your system has vulnerabilities, their software will make repeated, high-speed attempts to find a way in. Only after the software has got through will they begin to take a personal interest and start looking at what they can do with your data.

In this sense, hackers are much more opportunistic, like a burglar on the lookout for an open window, which is why small businesses are even more at risk than big businesses. Last year, 66% of all attacks were on SME’s and the number of attacks is set to rise by nearly 40% in 2016.

Should you be unfortunate enough to get hacked, it’s naïve to think a hacker will simply want to steal your data – once they have access to it, they can wipe everything and take your entire system down. Having an up to date backup is the best form of insurance you could have in these circumstances.

Human error

Human error
One of the major reasons why businesses lose data is that people make mistakes. We carelessly lose hundreds of thousands of laptops, phones and other devices every year.  As far back as 2008, 12,000 laptops a week were being left in US airports. For smaller enterprises that store most of their information on a single laptop, the loss of that machine can be devastating: invoices, on-going work, contact lists, emails, bank account details, security logins, project schedules… all of it critical business data that, if not backed up, is permanently lost.

Human error is also the cause of accidental deletion and device damage.

There are 25,200,000 search results on Google for the term ‘spill water on computer’ and a staggering 85 million results for the term ‘phone down the toilet’  – which just goes to show how thoughtless we are with the devices we store data on.

On top of this, of course, is the fact that machines don’t last forever. Hard drives and other storage devices fail and break.

Regularly backing up guarantees that if your device bites the dust, your data is recoverable and your business survives.

Take the World Backup Day pledge

We hope that the information provided here has reminded you just how crucial it is to backup your data and that we’ve encouraged you to join in World Backup Day on 31st March. You can find out more about World Backup Day by watching the video below.

Need even more persuading? Here are our offers

To make backing up your data easier, we’ve put together a couple of offers which you might be able to benefit from.

Firstly, if you purchase one of our VPS, Cloud or Dedicated server packages on World Backup Day, 31st March, you’ll also receive 25GB of FREE backup storage for 12 months. If you don’t need a new package but are still interested in a backup facility, we’ll give you 25% off any backup purchased on 29th, 30th, 31st March.

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The Future of Cloud Computing: 7 Predictions

Cloud Computing Future Predictions

Over the last few years, there has been an incredible shift towards cloud computing. 78% of UK businesses already have some of their IT services in the cloud and 63% have plans to move their entire operations to cloud computing before the end of the decade.

It’s not surprising, considering the existing benefits cloud technology brings. But these benefits are really just the tip of the iceberg; everything in the IT sphere moves at a pace and new developments are happening all the time. So, if the cloud hasn’t tempted you yet, our seven predictions of what is around the corner might just make you reconsider.

What are the current benefits of the cloud?

One of the biggest attractions of the cloud is its scalability. By being able to access as much performance power as is needed to run your operations and then to be able to scale back at less busy times, massively improves capacity, cost-effectiveness and efficiency for any company. This is especially so for smaller companies who take advantage of the cloud to compete more equally with larger rivals.

Being able to tap into an entire network of servers to utilize their CPU, RAM, bandwidth and storage does more than just allow businesses to cope with traffic peaks – it gives them the resources to analyse Big Data and run a multitude of powerful applications. As a result, they have better IT performance and improved operations, helping them to be more competitive in the marketplace.

Add to this the increase in security (all data is stored safely on the net), easy disaster recovery and the savings made from not needing to invest in hardware, software and maintenance or pay for staffing or energy costs, and  you can easily see the attraction that the cloud has.

But how will the cloud transform in the future?

  1. More application availability in the Cloud

The cloud has become a bandwagon and everyone is jumping on it – and this is true of developers. In the next few years, we will see an explosion of new app technology for the cloud just as we saw a proliferation in apps for mobile phones and tablets. The majority of new software being produced is created for use in the cloud and updates for existing software are increasingly cloud compatible – MS Outlook being a prime example. According to IBM’s “Global Technology Outlook” an estimated 48 million apps will be available on the cloud by the end of 2016 – making migration easier and more attractive.

  1. Growth and credibility in the market

The cloud market is expected to grow significantly throughout the rest of the decade. According to the Cisco Visual Networking Index cloud apps will account for 90% of total global mobile data traffic by 2019 and mobile cloud traffic will have grown eleven-fold from 2014 to 2019 – that’s a compound annual growth rate of 60%.

According to Goldman Sachs, the cloud infrastructure and platform market will grow at an annual compound rate of almost 20% from 2015 to 2018, more than doubling its size from $21B to $43B. In addition, global investment on enterprise applications will increase by 7.5% to reach more than $200B in 2019 with cloud migration being the primary driver of new app sales.

As the market expands, it is likely that there will be far more open and credible competition to the global giants who dominate the cloud market. Currently, Amazon, Microsoft, IBM and Google have over half the market to themselves, however, it is envisaged that competition among an increasing number of smaller, more innovative companies will lead to a wider range of services and better standards being available to cloud users.

  1. Hybrid cloud adoption

Another area which will also see expansion is in the use of a hybrid cloud. A hybrid cloud is an integrated IT service that employs both a private and public cloud; each performing exclusive operations. Frequently, the private cloud is used for the more secure operations, such as handling personal data, whilst the public cloud is used for operations which need scalability, such as handling web traffic or Big Data analysis. According to the 2016 ‘State of the Cloud’ report, 82% of businesses have a hybrid cloud strategy.

  1. Innovation perspectives

The pace of innovation in  cloud software development is rapid. Where software updates on on-premises systems were occasional, in the cloud they are much more frequent, with each update giving new functionality, increased speed or better security. One of the big drivers for innovation is when software users allow developers to monitor how they use the program. This enables them to analyse the data and develop software innovations that enterprises want.

Another innovative feature is that cloud software can be created in a way that lets users choose which features they want to install or not. By enabling companies to customise the software’s configurations and add-ons they can ensure it performs optimally on their system.

For users of the cloud, innovation is most likely to come from their new found ability to analyse big data. This will help them get a better understanding of their customers, products and their market, helping them to create new and better products and services much more quickly.

  1. Mass and intelligent mobile connectivity

With the enormous power and capacity of the cloud, mass and intelligent mobile connectivity is something any company can have access to. As a result, companies can produce products which serve huge numbers of people in intelligent ways. Think Just Eat, Tinder, Spotify, Uber.

What the cloud is especially good at, is giving smaller companies the potential to bring these apps to the market themselves. Without the scalability of the cloud, start-up app developers would need to invest heavily in IT resources before launch, which could be extremely risky for a new company with an unproven product. The other alternative would be to sell their innovation. The fact that the cloud makes access to mass and intelligent connectivity cost effective will no doubt lead to the development of far more applications in the future than we have seen at present.       

  1. The challenge of the “Internet of Everything”

The internet of everything, according to Cisco, is “bringing together people, process, data, and things to make networked connections more relevant and valuable than ever before – turning information into actions that create new capabilities.”

The disparate elements of the Internet of Everything are already here. The Internet of Things (IoT), smart devices that collect and exchange data, has already begun to permeate our daily lives (intelligent access control in workplaces, smart meters for gas and electricity, etc.). We also have, in the cloud, the capacity to process this data. The challenge, therefore, is in developing applications that can analyse the data and in creating a network that can allow all the different devices communicate effectively.

One example of how the Internet of Everything could work is the UK’s smart motorways. These use a system called MIDAS (Motorway Incident Detection and Automatic Signalling) to track traffic flow and average speeds and set variable message signs and speed limits. This is mainly done using sensors, with little human intervention. The data collected is also shared with satnav companies to warn drivers of potential problems on their journeys.

The market possibilities for companies which utilise the Internet of Everything are enormous but only cloud computing can give them the capacity needed to make it successful.

  1. Cloud computing or fog networking?

As the Internet of Things develops, the amount of data gathered is going to increase exponentially. As a result, innovation is already taking place to look at the most effective ways to handle such enormous amounts of information.

The way forward is ‘fogging’ or fog networking, where the storage and processing of data, rather than being undertaken solely in the cloud, is shared between the cloud and the smart device. Doing this reduces the amount of data that needs to be transferred to the cloud, thus improving efficiency, reducing latency and helping with security and data compliance.

For fogging to work effectively, there will obviously have to be innovations in the smart technology used in the IoT; devices will not just have to gather and send information, but they will also need to be able to store and process it too. In addition, there may need to be alternative ways of transferring data between devices to ensure the IoT is fast enough to be usable.

Conclusion

From reading this article you should have a better understanding of how the cloud continues to develop and how those who have migrated to it will benefit from it in the future. You will also understand why so many businesses are adopting it, considering the potential benefits it can offer.

If you are considering moving your business operations to the cloud, take a look at our cloud hosting packages.

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Should You Choose a New or Used Domain?

Should You Choose a New or Used Domain?

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9 Tips to Make Secure Purchases on the Internet

As technology has advanced, our shopping habits have changed. We have become a world of internet shoppers – even when in bricks and mortar stores. Whilst these advances bring benefits for both the retailer and customer, they also open new doors for cyber criminals who are out to steal your personal and banking details and clean out your bank account.

It has never been more important to stay safe when shopping online and so we’ve put together nine very useful tips to help you make secure purchases on the internet, whether on the laptop at home or on the phone whilst you are out.

  1. Always use familiar websites

One of the big advantages of the internet is its ability to let you search for the best deals. Type in a product and you can often find page after page of different shops selling the item, all at different prices. The trouble is, anyone can create an online store and put on details of products at bargain prices.

Whilst the shop could be legitimate, there’s also the possibility it is a scam. When you fill in your credit card details and shipping address these could be going straight to a cyber criminal who wants to try and access your bank account. Alternatively, they can take your money and you’ll never see the products.

If you are not familiar with the website, ask your friends or search for customer reviews about the site. If these come up blank, it’s a good idea to stick to websites that you know and trust.

  1. Make sure you use a website that encrypts your details

When you shop online, it is possible that your name, address and credit card details can be intercepted and stolen as you pay for your goods.  To prevent this occurring, websites use SSL (Secure Sockets Layer) to encrypt the information you send. Unfortunately, not all websites use SSL and purchasing from those who do not leaves your details vulnerable.

However, there is an easy way to make sure that the site you are using does have SSL encryption installed. Firstly, its web address will begin with https instead of http and secondly, most browsers will show a padlock icon in the address bar. You can see this with our address below.

If the site you are purchasing from does not have https or the padlock icon, you should think carefully about the risks involved in your transaction before proceeding.

  1. How to find if the company and website are genuine

As anyone can set up a website, it is always advisable to check that an unknown company is genuine before you purchase from them. Companies that sell online should provide you with relevant company information including contact addresses and telephone numbers. Searching for these online can often provide details that will confirm whether the company actually exists or not.

For UK limited companies, the solution is easier. They should provide their company name and registration number on their website. You can check this is a real limited company by visiting the Get Company Information page of the gov.uk website. All you have to do is type in the registered name or registration number. If the company exists, it will be listed.

An alternative method is to find out information about the company which owns the website. You can do this online by visiting who.is and typing the domain name (e.g. webhosting.uk.com) in the search bar. When you do, the ownership details will be provided for you.

If the business details provided on the website are different to those on the who.is results then it may be a scam website – especially if you have a website purporting to be a UK business but which has a registrant based in another country.

  1. Keep checking your card statements

As you will have seen in the news from the hacking scandals at Talk Talk and Ashley Madison, credit and bank card details can get stolen not just from you but from any company who you have shared them with. When card details are stolen, many of them are offered for sale on the ‘dark web’ where they can then be bought by criminals and used at a later date.

You may not know that your details have been stolen until someone starts taking money from your account. If you don’t check your account regularly, then it is possible that by the time you check your balance, your credit limit could have been used up or your bank account emptied.

When you do check, you should look carefully at all the transactions. Criminals are clever, they may steal regular small amounts so as not to raise suspicion or use your card to make payments for goods that appear as legitimate transactions on your statement. If you spot anything that looks fraudulent, contact your bank or credit card company immediately.

  1. Don’t take website security seals on face value

Many leading web security companies, such as Norton or McAfree, provide sites they have verified as secure with a security seal; a kind of badge or logo which they can put on their website to show that they can be trusted.

Unfortunately, these images can be copied or fake ones invented. Just because a website has a security seal does not guarantee that it has been approved by the company who issues the seal.

Legitimate seals should be clickable and take you to the issuer’s website where you should be able to verify that the website you have come from has been deemed secure. However, scammers are even able to create fake verification sites. To check a security seal of a website you want to purchase from, you should visit the security company’s website directly from a search engine, not from a link on the seal itself.

  1. How to create strong passwords

Hackers use increasingly sophisticated methods to find out users’ passwords, so it is essential that you make it as difficult as possible for them to get access to your account. The best way to do is to create a passphrase rather than a password.

You can create a passphrase by putting four or five unrelated words together and replacing some of the letters and with capitals, numbers and symbols, for example, take ‘pillow umbrella tea shoe’ and create:  P1ll0w+umbr£ll@+TEA=sho£.

Alternatively, take a memorable phrase and modify it, for example, take “To be or not to be, that is the question” and create: 2Bor-2BthtISthe? Or turn ‘Daleks say exterminate’ to: D@lXs@yXtrmn8

These solutions provide highly complex passphrases which are difficult to crack but can be easy to remember.

  1. Always consider security when shopping with your mobile

Mobile technology has advanced so much that we can now use our phones to pay for items in a shop. Linking your phone to your payment method offers lots of advantages: customers can track purchases, find out about deals and use discount codes for stores in their immediate vicinity.

However, this same technology gives rise to privacy issues. You can be tracked physically as you wander around a location and the places you have shopped at can be recorded. From a security point of view,  you also need to be aware that any purchasing you do with your mobile phone takes place via a Wi-Fi connection and if this isn’t secure, your details can be intercepted and stolen.

The other major risk is that losing your phone or having your phone stolen means that someone can use it to pay for goods just by waving it in front of a payment device. If you use mobile payment technology, make sure you keep your phone somewhere it can’t be easily stolen and use a password lock to prevent it being used if it is lost or stolen.

  1. Make sure you use a safety device for online banking

Many banks issue customers with a security device to improve the safety of online banking. These are portable electronic devices, often looking like a small calculator, which are able to generate a unique, one-time use, security code, used to login and make transactions on your online bank account.

These devices make it near impossible for someone to login to your bank account as they will need the code the device creates to do so. As the device works without having to be connected to the internet itself, there is no way the code can be intercepted.

If your bank offers you the option to use one of these devices, you should take up the offer. It makes logging in a little more complicated but the security benefits are worth it.

  1. Why you should not use public Wi-Fi for shopping

Public Wi-Fi is a great way to access the internet when you are out and about without having to rely on your phone network to download data. However, there are risks to security when using open public Wi-Fi: cyber criminals target these networks looking to intercept data and steal passwords, login details and credit card information. If you intend to make a purchase on your phone or other device whilst you’re out shopping, you should disconnect your Wi-Fi and make the transaction using your phone network. It may be slower than the Wi-Fi but it will be far more secure.

Conclusion

From reading this article, you should now have a much better idea of why you need to be more vigilant when shopping and banking online, whether in the home or using mobile devices whilst out and about. By following our nine tips, you will find that your online shopping experience will be far more secure.

If you run an online business and want to improve safety for your customers, take a look at our highly secure managed dedicated server packages and cloud hosting packages. We also offer a range of SSL options.

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Nominet may have increased prices, but WHUK will not be

nominetukincrease

Nominet, the official registry for UK domains, will be raising the price of all .UK domains by 50% on March the 1st 2016, . This includes .UK, .CO.UK, .ME.UK AND .ORG .UK domains.

As a thank you to our customers we will not increase our pricing for a minimum of 12 months.

Remember, you can register or renew .UK domains for up to 10 years – so this is the ideal time to extend your registration and take advantage of the continued low pricing while it is still available.

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Why not backing up your website can cost you more than just your website

Ask yourself this question: how much business would you lose if you had to completely rebuild your website, rewrite all the content and restart your email subscriber list from scratch?

It’s a nightmare scenario that happens to hundreds of unsuspecting businesses every day; and yet it’s easily avoidable.

How can you lose your website?


Your business website can be lost for many reasons: hackers can break in and corrupt your files and databases; new or updated software may be incompatible with your system and render it useless; your website server might have a hardware failure. It’s not uncommon, either, for site owners to accidentally kill off their own sites by attempting a bit of amateur coding or by unwittingly pressing the delete button in the CPanel.

These things happen all the time and to most forward thinking businesses it’s an inconvenience that can be put right quickly and with minimum impact by installing a backup. Problem solved.

But what happens to the 40% of businesses who don’t back up their websites?

Loss of business

Failure to back up your website could mean a significant loss of business. The longer you are offline, the more business you will lose and the less likely you are to recover – especially if you are an e-commerce website or a company that solely relies on the internet for generating new business.

It’s also unlikely to that your business insurers will be willing to pay out if you haven’t taken reasonable precautions to back up your business website.

Long-term marketing damage

Most online business owners know that growing a list of email subscribers is one of the most effective ways to generate free, targeted advertising and repeat business. It could take years to rebuild your subscriber list if it hasn’t been backed up and this would force you to use less effective and more expensive marketing methods such as Pay Per Click.

Unfulfilled orders

If you are an e-commerce website and have taken money for orders just before the site goes down, you may no longer have the order details or the contact details of the people who made purchases. This will lead to angry customers, a depreciation of your reputation and could cause problems with your bank and the company that provides your online payment gateway.

Loss of authority and domain rank

Many businesses and bloggers generate much of their organic traffic though the quality of information they provide to their readers on their blogs. Some of these blogs take years of hard work to create and often contain hundreds, sometimes thousands of posts.

Failing to back up your website can mean that all your valuable content is permanently lost. If this happens you could lose domain rank and your website will lack the authority it once did. As a result, when you build a new site it will not generate the same volume of organic traffic.

404 Page

Upsetting Google

If your website goes down for a long time, it means that whenever Google tries to crawl your site all it will get is a series of HTTP 404 (Page Not Found) errors. If this continues to occur, Google may penalise your website and prevent it showing up in search results. You would need to apply to Google to have the penalty removed.

You cannot always rely on your web host to back up your site

Most web hosts will back up the data on their servers, including your website, in case the server goes down. However, they may not be able to make these backups available to their customers. This may be because the way they back up their servers, as an image, does not make it feasible. This is especially the case with customers who opt for shared hosting. You should always undertake your own backups or sign up for any suitable backup package your web host offers.

Backing up is the ultimate protection against viruses

Whilst some web hosts actively run virus and malware scans to protect your website, there is always the possibility that some infection can find its way into your files – you may unwittingly even upload an infected file yourself via an FTP account. By having a clean backup of your files, you can easily restore your website.

How to back up your website

There are several ways to back up your website, though some of them better than others.

Manual backup via FTP

You can use FTP to back up your website by transferring the files from your server to your own computer. However, this will be very slow, especially if you have a large amount of data, and may impact on your site’s speed and performance whilst the procedure is in place.

If you have a site which is updated regularly because of customer activity, visitor comments, sales, cron jobs, etc., this is not the solution for you. This option is most useful for companies with small websites that rarely change content and do not update software very often.

cPanel backups

You can backup using your cPanel, fairly easily, but again, you must download and store the backup on your own computer. If you save the files to the same server as your website and it goes down, you lose the website and the backup too. Again, this method is not really suitable for websites that need frequent backups.

Cloud backups

You can now back up your website in the cloud provided your cloud space is large enough to store your website and the cloud system is secure enough to guarantee the protection of any personal data you may want storing. You may need to purchase enough storage space to hold the information if you have a large website.

To back up to the cloud, you may need to install third party software on your site and you should check with your host first to see if this is allowed. The software can be used to automate backups, making it more useful for websites that need backing up more regularly. However, this may have an effect on your server’s resources and slow your website down whilst in operation.

Continuous, automatic backup

By far the best solution is to have continuous, automatic backup. As it’s automatic, you don’t have to undertake the process yourself and as it’s continuous, it means that if you do lose your website you can restore it exactly as it was when it went down so there will be no loss of recent files, content changes or customer orders.

This is the kind of backup service we operate at webhosting.uk.com, with the addition that our backup is remote, i.e. it is not stored on the same server as your website so if the server goes down, your backup is still available.

Our backup solution

At Webhosting.uk.com, our remote backup solution uses R1Soft’s Continuous Data Protection (CDP) software which provides bit-level disk-based data protection. This backs up data on a bit by bit basis, allowing near-continuous backups and providing you with multiple recovery points.

R1Soft Continuous Data Protection gives you the ultimate in performance and recovery. The backup process will not affect your website performance even when your server is busy and all the files and formatting you need for a full disaster recovery are available instantly.

You can use R1soft’s CDP to backup your website on both Windows and Linux systems. We can also provide customized R1Soft backup plans, depending on your needs.

If you would like to know more about our backup services please visit our Backup Service page or email us at sales@webhosting.uk.com.

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Top 10 Tips to Increase Your Website Traffic [Infographic]

top 10 tips to boost webiste traffic

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Keeping Your Website Safe and Secure

Did you know that 86 per cent of websites have at least one serious security flaw, the 2015 Website Security Statistics report suggests? Nearly 55 per cent of retail and healthcare sites are vulnerable all of the time.

Depending on the manner in which it has been developed and the types of data that you work with, your website could be subjected to a range of security risks. It’s imperative to protect your product and the sensitive data that customers share with you. To accomplish those goals, you’ll simply need to implement a few strategies for boosting website security.

Update Your Software Frequently

If you’re using a platform like WordPress for website development, you’ll have to make sure that you have the latest version installed. The same applies to plugins and design templates.

Security risks evolve all the time. This is why developers change software frequently, giving it adequate protection against the newest threats. If you’re negligent about making those upgrades, chances are that you’re giving hackers amazing opportunities to attack.

The use of old software is often called a security hole. This is one of the simplest mistakes that can cost you a lot. Anyone that relies on third-party software rather than a custom development will need to dedicate enough time to doing the necessary upgrades on a regular basis.

Scan the Website for Threats

Even if you’re using high quality security tools, chances are that your website is still vulnerable in one way or another. Scheduling regular website scans will be essential for identifying threats and choosing the right course of action.

Numerous products have been developed for the purpose of website scanning but needless to say, these products aren’t created equal.

MTvScan is one example of a high quality product that will protect a website against a vast range of threats – malware, cross-site scripting attacks, hack attacks, injections and various others. The tool comes with automatic update scheduling and the potential to scan unlimited numbers of pages.

Also, consider choosing a quality anti-spam filter. If you have a business email under the same domain, you should most definitely opt for effective spam protection that goes beyond what your email program comes equipped with.

Some of the Simplest Tricks are Most Efficient – Strong Passwords

What’s the admin panel username and password? Did you know that many hackers can use this administrative entry point to “highjack” your website?

One of the simplest things you can do to boost the security of your website is choose a strong password. It should include letters, numbers and special characters. Change the username from admin to something a bit more specific, as well.

Get in the habit of changing the password every few months. If several individuals have access to the admin panel, assign different roles and make sure that everyone has a unique password.

SSL Security

Depending on the types of data that your website handles, you may want to consider the addition of an SSL certificate, a must for websites that deal with personal data or process payments.

Regular Backups

Even if you’re meticulous about website security, there’s still some risk of experiencing problems. Sometimes, having your website infected with malware or suffering a hacker attack will leave you with just one opportunity – restoring the pages through the use of a backed up website version.

Schedule regular website backups. If you haven’t saved all of the data, there’s some risk of losing a lot of important information after suffering a cyber attack. Scheduling a backup every two weeks or at least once per month will reduce the risk of having to deal with such serious data losses.

Get Rid of Obsolete Software or Add-ons

Each third-party piece of software installed on your website poses a certain security risk. If you’re no longer using a plugin or an add-on, make sure that these are completely removed.

This is particularly important for websites running under WordPress. Unused modules or having the website packed with unverified third-party software will leave numerous security holes that experienced hackers will know how to use. In addition, software that’s not being used is less likely to get updated frequently.

Maintaining website security doesn’t have to be complicated. Buying a few quality scanning products, making sure that everything’s up to date and doing regular backups will often be sufficient to decrease the risk. Still, you may want to have your current website thoroughly evaluated. This is particularly important for ecommerce websites and platforms that enable users to upload data. Once the weaknesses have been identified, it will be much easier to boost the security of the online project.

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5 Reasons to Convert Your Website to WordPress

WordPress is without a doubt one of the most popular open source web applications on the Internet. It’s used by websites big and small from countries all over the world. Current stats suggest that 75 million websites are using WordPress; it’s a case of if you’re not using it, then why aren’t you?

I appreciate that under some circumstances it may have been deemed more efficient to use a custom built application, but with the flexibility that WordPress offers, you can now achieve the same, but for significantly less (and for free in many cases). I’ve put together five points that highlight why I think you should change your site over to WordPress if you haven’t already.

See your website rise in the search engines

Search engines are one of the main sources of organic traffic for websites. So much so that SEO has been spawned as its own industry, with websites vying for the positions on the first page of results for vital keywords and topics. WordPress comes with a number of enhancements for SEO that you are unlikely to have considered when creating your website: it is very easy to setup search engine-friendly permalinks and URLs, whilst many plugins (which I’ll discuss after this) are designed to further optimise your site for higher rankings. As organic traffic can form up to 64% of total traffic, taking notice of SEO and how the structure of your website affects it can really pay dividends.

Add functionality in a flash

WordPress makes it easy to add extra functionality to your website. Along with an extensive API that comes with all the details and documentation you’ll want to make your own plugins, an extensive community of third-party developers committed to plugin development has arisen. WordPress.org is the home of the third-party plugin repository and given that many of them are open source, you can expect that you’ll be able to find something that will meet your requirements without having to spend a penny. Plugins are easy to install too. If you browse the plugin library from your WordPress admin interface then the download and installation can be done through your browser. Alternatively if you wish to browse the library directly, it’s a simple case of downloading the plugins that you’d like to use and then uploading them to your web space using methods such as FTP or a control panel-based File Manager.

Have your pages delivered to your visitors faster

It is fair to say that speed is built into the core of WordPress. A recent survey discovered that 30% of respondents said that they’d abandon a website if a page took longer than a second to load (3); this figure suggests that failing to respond to a slow website could seriously harm your bottom line. WordPress is a dynamic application that can assure fast loading times and response rates whether you receive one visitor a day or 1 million. Small and medium-sized sites can stand to benefit from hosting environments optimised specifically for WordPress hosting, whilst large enterprises have the benefit of WordPress supporting hosting in a clustered environment.

Regular updates keep you protected

Although a CMS developed in-house may have the benefit of being custom to the needs of your organisation, more often than not thorough testing isn’t undertaken to establish the weaknesses of the code and potential vulnerabilities. With WordPress you can expect to use a tried and tested application that is used by large companies all over the world with examples including the NYTimes and Mashable. It can be argued that the popularity of one CMS will make it more prone to attack, but the counter argument is that with development being constant and consistent, the moment a potential vulnerability is discovered, you can expect a patch to be released in no time at all so the potential risk will always be minimal. The same principle applies to WordPress that applies to all types of application – to keep yourself protected, make sure that you are always applying the latest updates.

Easy to maintain

Your WordPress website can be managed through the web-based WordPress admin interface. This comes as part of a standard installation and provides you with an easy-to-use control panel that gives you all the options you need to manage your website on the move. The Posts and Pages sections let you add, modify, and delete content swiftly; it couldn’t be easier: there’s no need for any specialist knowledge or software, even the most novice of users would find it a breeze to add content. User accounts can be assigned different levels of access depending on the extent of the permissions that are needed. This can help to safeguard your site as limited access can then be granted to inexperienced users, whilst editors and other administrators can have the power to moderate content and change settings where necessary.

To conclude, converting your website to WordPress holds many advantages to your business. The best part of it all: it’s free. I’m sure that where you have a large website and CMS you’ve been building over many years, you might be reluctant to abandon these, but your content can be ported over and once you’ve seen the simplicity of WordPress, you’ll never want to go back.

Sources: ManageWPSearch Engine WatchKiss Metrics

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